Majime Project

"Majime is my senior project for my Post Graduate Degree which was done within 3 months

period in Toronto. This project was thought, researched and designed personally.

Project overview:

Food restrictions or personal preferences can make it a daily struggle for people to find suitable options. Searching through various apps or Google for food becomes time-consuming and inconvenient. Reading and understanding ingredients during grocery shopping can be a daunting task, especially with the growing complexity of food labeling. The food industry's advancements often lead to confusion and frustration, with people needing to decipher food chemical codes and unfamiliar terms. Language barriers on international food labels further hinder accessibility and require additional research. Overall, this process is time-consuming, involves extensive searching, and creates inconvenience for individuals seeking specific dietary choices.

Problem Definition:

Solution:

Majime is a food and drink scanner app for people with food restrictions who are experiencing being required to spend a lot of time and having inconvenience. This app will allow users to look at ingredients and consume them accordingly to their needs and restrictions. 


The application’s main function is to allow people to scan food items with ingredients, the result will show more information about the main ingredient used and what else it contains along with pictures. Moreover, instead of having a fixed filter on users’ profiles to shop, they can filter out the ingredient they want to avoid, which can help them buy food for other people. After scanning, the result will automatically rule out the food and provide small icons representing the avoided food. Most importantly, after research, people from different parts of the world would want to see the translation of the food in the language they understand. This application will be able to translate the ingredient from another language to English and vice-versa.

Research:

Questionnaire

The questionnaire was done by 20 people around the world. 73.3% of people found the concept compelling. 66% noticed no project like this before.

Comparative

2 of the competitors were FoodSwitch and Yuka


FoodSwitch: The application mainly focuses on health and provides health services, however, that is not my focus point. Although their scanner works on the barcode, after my consultation with teachers, it would not be the best idea for my project.


Yuka: This project and application is far the best I have encountered, I like their voice and tone, especially how independent they are. I am looking forward to apply the similar values to my project. However, they mainly focuses on if the food is good or bad to consume.

Business Goals:

Methodology:

Goals:

KPI and Metrics:

The Agile methodology is a good fit for developing the Majime app because it is ideal for projects with changing requirements and priorities. This is important for the app since user needs and preferences are likely to change over time. The Agile approach involves working in short iterations, regularly reviewing and adapting the project plan to meet the changing needs of users. Furthermore, the Agile approach allows for faster and more frequent releases of the app, which can help keep users engaged and satisfied. With Agile, the development team can release new features and updates more frequently, enabling users to start using new features sooner and provide feedback on them. This approach can also help to identify and fix issues more quickly, resulting in a more stable and reliable app.

Majime’s three focused plausible SMART goals to build customer satisfaction and specific, measurable, and relevant. My accomplishment is to serve the purpose of the problems stated and provide convenience and efficient ways. When people go shopping, they will be able to think of the Majime app to do daily activities. This will not only be efficient but will help people to try new things without any hassle.

View Full Majime Prototype