Blue Elephant Production Project
"Blue Elephant Production is my Post Graduate project which was done within 3 months
period in Toronto. This project's motive was to redesign the website that was pending for 6 years.
Project overview:
This project aims to design a new business website with strategy, wireframe, and prototype for Blue Elephant Productions covering their services, past works, strengths, and other important content. Our team will customize the business website based on Blue Elephant Productions' needs, analysis of the current website and competitors, and user research results. We aim to create a brand new user experience for users and hope the website can reach out to potential clients.
Overview:
Goals:
We aim to create a well-structured, well-organized, and clean website design showing Client's identity and value.
We aim to share new ideas on Client's website, feedback from the user experience of the current website, and new website design.
We will list ideas and design a new website for Client based on the results of research and analysis.
We will create a content strategy for the website. Sitemaps and main headings such as the navigation bars will also be suggested but copies of each page will not be included.
Deliverables:
Persona
Current State Analysis
Competitive Analysis
Strategy and Recommendation
Wireframe
Style Guideline and Prototype
Research Findings:
Common Needs
Common Goals:
Adapt to new changes in the post-covid era
Seek an agency that provides website
solutions with references and templates, and
handles social media platforms.
Find a company that can help with marketing
such as email marketing so they can focus on
their own business
Limited marketing knowledge and seeking
support from marketing professionals
Build a social media handle with great content.
Make a successful website
To grow and expand their businesses.
Widen the audience
Keep the website/social handle updated with
the latest information.
Strategy
EASE OF USE
Clear navigation bar for users to track their paths
Make use of easy-to-understand icons
GET A SOLID SUGGESTION
Understand their goals and provide a brief yet clear solution for them instantly
Reach out to the team and get consultations easily
MARKETING KNOWLEDGE
Provide tips and information about marketing
Generic workflow of the agency so users can have a brief picture of how to work with an agency
Voice and Tone
Confident yet approachable
Informative but not chaotic
Fun but not childish
Use "we" and "you"
Recommendations
Clear Navigation and Call-To-Action
. Navigate to their needs easily . Call to action to reach Blue Elephant Productions immediately .
Case Study Page with Filter
. Showcase work of Blue Elephant Productions . Filters can help users find relevant case study .
Takeaway for Users
. Make use of knowledge and feel something was gained .
Make use of animation
Easy-to-understand . Interactive .
Blogs
Have 3rd party blogs and own blogs
Scheduling Meeting
Direct . Save all emails
